Black Friday ticket sales were up 101% over Thanksgiving, Deadline reports. Disney‘s Frozen 2 is perched on top of the heap, bringing in $126.3 million over five days, with a running cume of $290.1 million.
Lionsgate/Media Rights Capital‘s Knives Out, meanwhile, brought in $42.4 million over five days. The Rian Johnson film is packed with stars, including 007’s Daniel Craig, Avengers and Captain America’s Chris Evans, plus Halloween and Scream Queens Jamie Lee Curtis.
Reports RelishMix: “The curiosity around Knives Out for the audience is, which is it – more serious, or comedic? And that’s part of the fun. The movie has achieved social engagement leaning heavily positive based on its campaign’s core messaging, ‘When was the last time you had fun at the movies?’ The cast really helped this mystery film gain traction and build the fun toward opening weekend. For example, Evans drove plenty of moviegoers to see the trailers and other fun clips for Knives, which speaks to the after-effect of the Avengers series. Craig and Curtis, the latter hot off of Halloween last year, were instrumental in this film’s reach and engagement achievements, as convo confirms. There is also the usual references to the songs, the moments, and the hunt for those ‘Easter eggs,’ particularly in the fun materials put out by a thriller/mystery like Knives.”
Also at the B.O. is Fox/Disney‘s Ford v. Ferrari, with $19.8 million over five days, and Sony‘s A Beautiful Day in the Neighborhood, with $18.3 million.