The 2019 Victoria’s Secret Fashion Show will be unlike any other, but TBD what that means. In a statement sent to staff Friday, Les Wexner, CEO of L Brands, the owner of Victoria’s Secret, said that the show will leave TV and be completely revamped.
Victoria’s Secret has helped launch several careers, including those of Heidi Klum, Alessandra Ambrosio and Bella and Gigi Hadid.
Wexner wrote: “Fashion is a business of change. We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show. Going forward we don’t believe network television is the right fit.”
2018’s show hit a record low in ratings, and came under fire after its chief marketing officer said transgender models shouldn’t be cast. The show—and the brand—has also been criticized for failing to celebrate racial and body diversity. L Brands also shuttered 53 stores after the business reportedly failed to meet expectations.
While Wexner didn’t details plans, he added that, “In 2019 and beyond, we’re focusing on developing exciting and dynamic content and a new kind of event — delivered to our customers on platforms that she’s glued to … and in ways that will push the boundaries of fashion in the global digital age.”