Want to hear new music from Pearl Jam? All you have to do is point your smartphone at the moon.
A week before the official release of the single “Superblood Wolfmoon,” Universal Music Group and creative studio Powster have teamed for an augmented-reality experience that can be unlocked via Pearl Jam’s web app.
Fans can point their cellphone cameras at the moon, triggering onscreen animations around and over the actual moon along with a preview of “Superblood Wolfmoon.” Fans will also be able to access a pre-order page for the single ahead of its February 18th release.
Android and iOS users can visit the moon.pearljam.com site to unlock the AR experience.
Powster CEO Ste Thompson said in a statement, “We’re honored to be working with Pearl Jam to bring their music to life through technology blended with the elements of nature that inspired their tone. This activation displays their innovation and creative energy going into their new album.”
"Superblood Wolfmoon" is the second single from the band's upcoming 11th studio album, Gigaton, following the release last month of "Dance Of The Clairvoyants." Gigaton is set to arrive on March 27th.