Sales and streams in the U.S. of Nickelback's 2005 hit “Photograph” have surged following the song's inclusion in a meme tweeted by Donald Trump last Thursday (October 2nd), according to monitoring by Nielsen Music.
Trump ranted, “LOOK AT THIS PHOTOGRAPH!” in a tweet that accompanied a video of the “Photograph” meme, through which users replace the photograph in the song’s music video with a different image. In Trump’s case, the photo included Joe Biden, his son Hunter and what a caption described as a “Ukrainian gas exec.”
By Friday (October 3rd), the video had been disabled due to a copyright violation claim. Meanwhile, the song earned 772,000 on-demand video and audio streams on October 2nd and 3rd, a 38 percent gain from the 558,000 it collected on September 30th and October 1st. At the same time, digital download sales of “Photograph” on the 2nd and 3rd were up a whopping 569 percent over the previous two days, although that amounted to less than 1,000 downloads.
“Photograph” was the lead single from All The Right Reasons, Nickelback’s fifth studio album, and it topped the rock radio airplay chart for several weeks. Frontman Chad Kroeger told us a while back what the song was about: “'Photograph' is a trip down memory lane. It talks about the high school that you went to. It talks about the home that you grew up in. It talks about the friends that you miss, it talks about the first girl that you kissed. It hits all of those, you know, memory lane topics. It's like we're involuntarily taking everyone to their high school reunion.”
Nickelback has not publicly addressed the meme, Trump's tweet or the copyright claim that disabled the video.